Marketing Courses (MKT)

The following courses, numbered 7000-9999, are offered for graduate credit. Courses numbered 0900-6999, which are offered for undergraduate credit only, may be found in the Undergraduate Bulletin. For interpretation of numbering system, signs and abbreviations, see Course Signs and Abbreviations.

7150 Global Automotive Marketing Strategy. Cr. 3

Prereq: completion of all foundation requirements or consent of instructor. No credit after B A 7050. Marketing concepts, strategies, and tactics in global automotive industry. Marketing principles, role of marketing, target market selection, segmentation, brand management, distribution systems. (Y)

7330 Managerial Communication. Cr. 3

Prereq: completion of all foundation requirements. Advanced course in executing and managing written and oral communications in organizations. Student participation in group projects involving communication planning, policy creation, document design, and videotaped presentations. Material Fee as indicated in the Schedule of Classes F,W)

7430 Advertising Management. Cr. 3

Prereq: B A 7050. Planning, implementing, and controlling advertising and sales promotion. Internal and external relationships of the advertising department, determining advertising objectives and copy platform, setting the budget, selecting media and measuring advertising effectiveness. (F,W)

7450 Business Research and Methodology. Cr. 3

Prereq: B A 7050 or consent of instructor. An intensive study of the objectives and methodologies of research for business decisions. Course topics include: the scientific method, primary and secondary data sources, research design, reliability and validity, sampling, and applied statistics. Focus on the development of decision-oriented research information for all aspects of a business organization. (T)

7460 International Business. Cr. 3

Globalization, the multinational firm, and emerging economies. Evolution of the international monetary environment and monetary systems. Theory of the multinational firm and foreign direct investment. Cultural and market opportunity analyses. Internationalization patterns and modes of foreign market entry. Strategic and organizational choice in international business. International alliances and emerging market economies. Fundamentals of international financial management. (F,W)

7470 Consumer and Industrial Buying Behavior. Cr. 3

Prereq: B A 7050. Behavioral theory as it relates to consumer and industrial decision processes. Relevant concepts, theories, and recent research findings are drawn from the fields of marketing, psychology, social psychology, and communications. Examination of consumer and industrial buying practices. (F,W)

7500 International Marketing Strategy. Cr. 3

Prereq: MKT 7050 or consent of instructor. Globalization and marketing in the current decade. Marketing and research in the international environment. Cross-national consumer behavior and cross-national segmentation, targeting, and positioning. Product policy and branding in the international environment. International pricing, supply chain management, and communication strategy. Global branding. Marketing problems and opportunities in emerging markets. Organizational and strategic issues in global marketing. (F,W)

7600 The North American Economy. Cr. 3

Prereq: MKT 7460 or consent of instructor. Role of North America in the world economy; trade, investment, resource and people flows within and outside North America. Cultural and ethnic configuration, demographic movements, labor, environment, energy and public policy issues surrounding NAFTA. Political perspectives. (Y)

7620 Business Logistics Management. Cr. 3

Prereq: B A 7050 or consent of instructor. Introduction to business logistics management integrating materials management and physical distribution through the investigation of transportation, inventory, handling and storage, acquisition, order processing and facility location subsystems. (F)

7650 Strategic Procurement. (ISM 7650) Cr. 3

Creation of competitive advantage with superior procurement management. Topics include: negotiating, relationship to the supply chain, quality issues, supplier selection and management, quantity and delivery, and price determination. Strategic, ethical, legal and international issues. (Y)

7700 Management of Retail Enterprises. Cr. 3

Prereq: B A 7050. In-depth study of the retail mix variables as they relate to products and services, pricing, promotion, place, and operating policies. Merchandising, inventory controls, store operations, and research approaches in monitoring current trends in retail management. (Y)

7870 Seminar in Marketing. Cr. 3

Prereq: B A 7050 and consent of instructor. In-depth exploration of new and important subjects or techniques in marketing. Topics vary by semester; consult instructor. (I)

7890 Internship in Marketing. Cr. 3

Prereq: Completion of core courses (except B A 7080) and written consent of graduate officer and department chair. Offered for S and U grades only. Student works a minimum of 160 hours for 15 weeks in an entry-level management position in marketing. (T)

7995 Directed Study in Marketing. Cr. 1-3 (Max. 5)

Prereq: Completion of core courses (except B A 7080) and written consent of graduate officer and department chair. Advanced independent readings and research under the supervision of a graduate faculty member in areas of special interest to student and faculty member. (T)